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Domain Registration

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Domain Registration Tips

Make the Domain Unique

Try and choose domains that are different from already established domains. Domain names that are misspelled, hyphenated or just have a different extension can lead to confussion and sending traffic to the wrong domain.

Choose the right TLD

There is a whole lot of new domain extensions coming through, this is exciting and directing traffic to them is fine but having a .com.au is important. Most people who use the web still make the automatic assumption that Australian businesses are .com.au.

Make it Easy to Type

A domain name that needs care when typed to avoid spelling mistakes or using words and sounds that are easy to forget, then you've lost a good piece of the online marketing pie.

Keep the Domain Name Short

Short names are easy to type and easy to remember. Whats the point of a great website with a domain name no one remembers so they can tell their freinds and family.


A domain should allow people to instantly and accurately guess at the type of content they will find on your website.